HUGO: your style, your route to self-expression. As a brand ambassador for HUGO, you will have the opportunity to shape a career with as much individuality as your own personality. Become a part of a team that loves and lives fashion as much as excellent customer service. Fun, passion and our products drive us – how about you? Dare to be yourself!

HUGO PR & Marketing Officer - HUGO BOSS Nordic's Head Office
HUGO BOSS Nordic ApS | Copenhagen | Denmark | Full-time

We are currently looking for a highly motivated PR & Marketing Officer for HUGO (m/f/d) to join our Team in Copenhagen. The candidate we are looking for is outgoing, responsible and well-organized passionate about and up-to-date on the fashion industry.


What you can expect:

  • Implement the HUGO PR & Marketing strategy and calendar milestones across all channels (DOS, WHS, Online store, Franchise, Online concessions)
  • Adapt and leverage local Marketing opportunities in line with the global Marketing strategy
  • Handle all HUGO PR related topics for the Danish market, including managing the sample trafficking of the HUGO press collection and launch metrics.
  • Manage PR agencies for Sweden & Norway and media relations for HUGO, handle press inquiries, pitch media stories and coordinate press events with the PR Manager.
  • Maintain and build media relationships for HUGO with long lead, short lead fashion media, trade magazines, relevant newspapers, online platforms, and influencers, to secure quality press coverage online and offline
  • Identify local HUGO influencers and KOL for seeding and local Social Media campaigns.
  • Drive 360°  innovation on a level, bringing forward new initiatives and ideas, explore and develop strategies for new and engaging customer experiences
  • Devise strategies and tactics to increase Drive-to-Store and Brand engagement on all local consumer touchpoints
  • Ensure cross-functional alignment with a wide variety of internal stakeholders such as CRM, E-Com, Business Units, Sales Teams, and liaise externally with agencies.
  • Work closely with internal and external stakeholders as Global PR & Communication team Social Media Team, Influencer Marketing Team, Agencies, etc.
  • Oversee reporting and analytics to ensure all strategies and tactics are tracking against goals and KPIs, evaluate and provide analytical reports to generate actionable insights from the campaigns and continuous improvements 
  • Stay on top of industry trends and mine opportunities within new customer experiences, technologies, partnerships, and emerging platforms
  • Day-to-day budget management 

Your profile:

  • +2 years’ experience working in the fashion industry.
  • Experienced in social media platforms and understand how to build a social first strategy
  • Proven track record of planning and execution of 360° marketing activation concepts (both brand and commercial)
  • Passion for innovative customer marketing experiences, new technology and disruptive storytelling
  • Work well with change, being able to quickly adapt and work with pace.
  • An excellent communicator with the ability to build relationships with ease
  • Energetic individual with an eagerness to develop and learn new skills


Your benefits:

  • Opportunity to develop both personally and professionally

  • Dynamic and inspirational work culture

  • Blended working policy


In this role you will be reporting to the Head of PR & Marketing and be part of a dynamic PR & Marketing team.

The position is full time. The deadline for applying is ASAP, and we will review applications continuously.

We look forward to receiving a short cover letter and CV from you via jobs.hugoboss.com. For any questions regarding this position, please contact Cecilia Adelfred, Head of PR & Marketing: Cecilia_Adelfred@hugoboss.com


Fashion is a form of self-expression. With our products, we want to inspire individuality and encourage everyone to be their authentic selves. HUGO BOSS is a global company with our employees representative of the world at large. We believe in a diverse and inclusive workforce, and are committed to equal employment opportunity regardless of, but not limited to, age, citizenship, disability, gender identity or expression, national origin, ethnicity, ancestry, religion, sex, marital status, or sexual orientation.