HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity – because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Senior Copywriter (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

HUGO BOSS is seeking an experienced senior copywriter (m/f/d) to join our multilingual Brand Voice team at our headquarters in Germany to write customer-facing marketing texts in English. 

Together with two English copywriters and an English editor, you will work daily across a very wide variety of channels to maintain a distinctive and consistent global tone of voice for our BOSS and HUGO brands. 


What you can expect:

  • Write consistent and compelling copy for all marketing channels with a strong focus on Social
  • Ensure implementation of the brand tone of voice including establishing and communicating copywriting guidelines, and keeping them constantly benchmarked against competitors
  • Lead the development of marketing and campaign messages across multiple touchpoints.
  • Translation of customer insights and marketing objectives into compelling and impactful copy that supports campaign and company goals
  • Build and maintain strong relationships with key stakeholders, in order to deliver best-in-class copy for each touchpoint
  • Serve as an internal point of contact regarding the global tone of voice of the BOSS and HUGO brands, providing expertise as part of a highly skilled team.
  • Balance speed and quality in order to meet daily deadlines while maintaining high standards and consistency.
  • Collaborate with external agencies and copywriters on marketing projects

Your profile:

  • 8-10 years’ experience as a copywriter in a leading premium fashion company, busy publishing house, or ecommerce company
  • A strong portfolio demonstrating writing and editing skills 
  • Superb grammar and spelling
  • Native speaker of English
  • Other language skills an asset, must have a demonstrable passion for the written word
  • Unflappable personality with the ability to handle multiple projects simultaneously
  • Strong team spirit
  • Willingness to be onsite in Metzingen once a month (for three days) and whenever the situation requires


Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.