HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. We work on innovative projects with passion and enthusiasm and create space for a variety of working methods. In this role, you will have the opportunity to support our digital transformation and to contribute new ideas – because, to create something extraordinary, we must explore new paths together. Join our team and shape your own future at HUGO BOSS!

CRM Analyst (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

To strengthen our CRM, Customer Data & Analytics team, we are looking for a CRM Analyst (m/f/d). A highly motivated team with a lot of fun at work is looking forward to your entry!


What you can expect:

  • Preparation of standard analyses, interpretation and presentation of results
  • Processing and compilation of analytical concepts
  • Further development of analyses in the CRM environment in cooperation with various specialist departments as well as coordination of analysis requests
  • Responsibility for the maintenance and adaptation of customer attributes, customer value models, shopping cart analyses and brand-specific queries as well as the creation of individual data analyses according to requirements and objectives in coordination with other departments
  • Management of international analyses as well as KPI-driven projects and tasks of high complexity, including presentation of results and derivation of recommendations for action
  • Creation of analytical models with the objective of optimizing selections of CRM campaigns in a way that promotes sales. This also includes the creation of business concepts and support for the implementation in IT systems          

Your profile:

  • Successfully completed studies in the field of economics, business informatics or an equivalent qualification 
  • Several years of relevant professional experience in the field of business intelligence, analytics & reporting 
  • Knowledge and experience in programming, ideally R, SQL and Microsoft Dynamics CRM knowledge is an advantage
  • MS Office, including SAP Analysis for Office (AO), MS Project
  • Knowledge of retail or e-commerce including a strong customer orientation, preferably in the fashion/lifestyle/luxury sector
  • Very good, business fluent English skills, both written and spoken
  • Distinct self-organization and independence
  • Networked thinking and initiative for lateral thinking, for new ways and other perspectives in the analysis and preparation of data and the relationship between data
  • Strong analytical and statistical skills and a structured and methodical approach to work
  • Result orientation and reliability in teamwork 


Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.


Fashion is a form of self-expression. With our products, we want to inspire individuality and encourage everyone to be their authentic selves. HUGO BOSS is a global company with our employees representative of the world at large. We believe in a diverse and inclusive workforce, and are committed to equal employment opportunity regardless of, but not limited to, age, citizenship, disability, gender identity or expression, national origin, ethnicity, ancestry, religion, sex, marital status, or sexual orientation.