HUGO BOSS is one of the leading premium fashion and lifestyle companies with around 13,800 employees worldwide. As diverse as we are at HUGO BOSS, we all share a common goal: to inspire people through our work. In this role, you will have the opportunity to be yourself and to contribute your ideas and your creativity – because, to create something extraordinary, we must explore new paths together. Join our team and discover how you can shape your own future at HUGO BOSS!

Social Media Manager TikTok (m/f/d)
HUGO BOSS AG | Metzingen near Stuttgart | Germany | Full-time

We are looking for a Social Media Manager TikTok (m/f/d) to strengthen our Social Media team as soon as possible.


What you can expect:

  • You are launching and driving our global HUGO TikTok, exploiting the full potential of the channel
  • Initiate, create and lead social media TikTok projects and campaigns
  • Devise strategies and tactics on TikTok to gain, increase reach and engagement
  • Manage social media driven campaigns from ideation, content production to execution and performance measurement for all vertical Social Media Channels (IG Reels, etc)
  • Own the editorial planning for TikTok and align with the other global channels
  • Maintain mainly TikTok making sure all content and features are up-to-date to ensure a seamless customer journey for our global audience. Keep up with new social formats, beta tests, derive recommendations and optimize tactics
  • Develop and provide analytical reports to generate actionable insights and continuous improvements 
  • Work closely with internal and external stakeholders as Social Media Team, Influencer Marketing Team, Global Media, Art Direction and Content Production, Agencies, etc.
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas


Your profile:

  • You love to spend time on TikTok, you know all trends and developments 
  • High level of knowledge and understanding of digital media landscape, particularly TikTok
  • Content Creation Skills are a plus
  • Proven track record of planning and execution of social first campaigns
  • Experience with social metrics, social listening, web analytics tools and data driven insights 
  • A passion for innovative digital marketing, new technology and disruptive storytelling is key
  • Very solid project management skills required
  • Strong communication and interpersonal skills required
  • Resilient with the ability to be reactive and flexible in a fast-paced environment
  • English, full professional proficiency


Your benefits:
  • Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
  • Today. Tomorrow. Always. Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
  • Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
  • Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
  • High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
  • As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.