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eCommerce Content Manager

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Date: Dec 30, 2016

Location: New York City, NY, US, 10041

Company: HUGO BOSS

HUGO BOSS is globally renowned as a successful fashion and lifestyle brand. On the one hand, we have our passion for extraordinary design and high expectations regarding fabrics, processing and fitting to thank. On the other hand, we like to encourage our team of almost 13,800 employees to think outside the box. After all, different perspectives enhance creativity and performance and result in products that are sold in 126 countries at over 7,600 sales points around the globe.

 

The eCommerce Content Manager role is responsible for all on-site product content organization and spearheads all site merchandising initiatives. This includes, but is not limited to, overseeing the digital product lifecycle from product photography to product categorization/activation to the on-site shopping experience.  This role also drives site optimization within the existing Product Information and Content Management systems, and will be supported by the eCommerce Content Associate.


Key responsibilities:

Site Merchandising & Content Management for hugoboss.com and 3rd Party Vendors

  • Manage the site content and product “go-live” schedule to ensure that products are activated in a timely manner, maximizing selling time on site.
  • Oversee the product activation process, which includes ensuring products are strategically categorized for maximized selling exposure, and accurately filtered.
  • Coordinate product photography needs with Creative Services, EU counterparts, and licensed vendors.
  • Manage and produce on-model, on-bust, and flat photography for US-exclusive styles – this includes styling products, creating shot lists, providing on-set direction, selecting final product imagery, and communication photo edits/mark ups.
  • Effectively communicate merchandising strategy to the studio(s), post-production teams, and content support for consistent and branded imagery.
  • Ensure products are shot in a timely fashion – both domestically and abroad.
  • Maintain creative support by providing regularly updated style guides for both usage on-set and on-site.
  • Provide imagery and copy feedback as needed to ensure that the site content is brand appropriate, consistent, and accurate.
  • Manage the copywriter, communicate the copy needs, and proofread/edit the product copy.
  • Work cross functionally with 3rd party vendors including a recommendation engine and SEO.
  • Constantly QA the site to ensure customer facing content and merchandising are accurate.
  • Manage the general content budget.

 

Marketing Support

  • Work with the eCommerce Content Associate and Digital Marketing Associate to oversee the marketing content publication on site.
  • Curate marketing concept shops in coordination with campaign launches and e-mail blasts.
  • Coordinate product activations with the marketing team to ensure key merchandise goes live in time for a campaign launch and/or email blast.
  • Align with the marketing team on images needed for emails and/or marketing content on site – brief the photo studio, provide creative direction, and ensure images are produced in a timely fashion.

 

Analytics & CRO

  • Using analytics, heatmapping and the A/B testing platform, ideate new site features and strategies to improve UX and CRO.
  • Align with the eCommerce Project Manager and EU counterparts to test and execute new features.
  • Work with the eCommerce Marketing Associate to create, optimize, and update innovative on-site consumer guides and tools.
  • Work cross functionally with tag management team to ensure proper tagging for the site.
  • Provide adhoc reporting.


Required qualifications:

  • Bachelor's Degree (preferably in Business Administration).
  • Minimum of 4 - 5 years of experience in digital retail, specifically content management, site merchandising, and product photography.
  • Must be reliable, self-motivated, and highly organized with a strong attention to detail and accuracy.
  • Must be able to work independently/take initiative and challenge the existing operations when necessary
  • Must be able to work cross-functionally with multiple vendors, as well as both domestic and international departments within the Hugo Boss company.
  • Must have excellent communication skills.
  • Must be able to work efficiently in a fast paced environment.
  • Must demonstrate a positive attitude, flexibility, and passion for continuous improvement.
  • Must possess a deep understanding in the trends, needs, innovations, and pace of the eCommerce industry.
  • Experience with Google Analytics, tagging, SEO, heat mapping tools, A/B testing platforms, and ticketing systems is a plus.
  • Experience working with a Product Information and Content Management systems.

 

HUGO BOSS offers its employees exceptional working conditions in an international environment. If you are interested in the fashion sector and challenges inspire your ambition, we would like to get to know you.


We look forward to your online application at jobs.hugoboss.com


|  HUGO BOSS Fashions, Inc.  |  CRM & e-Commerce  |  Full-time  |  Job experience  |

|  United States  |  New York (US-NY)  |  10041 |  New York City  |  Nearest major city: New York City  |

Keywords:
CRM & e-Commerce,

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